The SAAQ’s 2017 campaign—"There’s Still Time to Choose a Designated Driver"— mainly targets drivers between 16 and 24 years of age. It is a reminder of the importance of choosing a designated driver before going out.
Summer provides even more opportunities to get together or go out for a drink: a happy hour on a terrace, a BBQ with friends, festivals, national holidays, vacation, end-of-school-year parties, graduation night, and so on. If you go out, make sure you have a designated driver!
French-language clips posted online from June 22 to July 20, 2017.
Radio ads aired on Spotify from June 12 to July 2, 2017.
The French-language web banners will be displayed form June 20 to July 2, 2017.
The videos and radio ads on this page are provided for consultation purposes only.