The 2017 campaign — “Room to Ride” — aims to inform road vehicle drivers of the distance required to safely pass a cyclist.
French-language ads displayed on the outside of city buses in major cities across Québec from June 19 to July 16, 2017.
French-language clips broadcast online and posted on social media from June 19 to July 9, 2017.
The online clip shows how to pass a cyclist on a road with a speed limit of 50 km/h or less.
The online clip shows how to pass a cyclist on a road with a speed limit greater than 50 km/h.
The online clip shows what to do when it is impossible to pass a cyclist.
The videos and radio ads on this page are provided for consultation purposes only.