Awareness Campaigns

2017 Cell Phone and Texting Campaign

The 2017 campaign – “Text or drive. You decide.” – aims to remind drivers that although they are good at using cell phones in their everyday life, texting at the wheel is unacceptable and dangerous.

TV commercial

Commercial broadcast on French-language television, from September 25 to October 22, 2017.

Video Clips

Clip posted on the Web and on social media, from September 25 to October 22, 2017.

Clip posted on the Web and on social media, from May 22 to June 11, 2017.

Radio Ads

Ads aired on the radio and on Spotify, from September 25 to October 22, 2017.

Parler

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Ads aired on Spotify, from May 22 to June 11, 2017.

Phone

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Animated GIFs

Short animated clips posted on social media, from May 22 to June 11 and September 25 to October 22, 2017.

Fleurs (flowers)

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Choisis (choose)

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The videos and radio ads on this page are provided for consultation purposes only.