Awareness Campaigns

2016 Speeding Campaign

“You’ll Have a Whole Life on your Conscience”

In 2016, the awareness campaign on speeding focuses on a driver’s sense of guilt after hitting someone. It’s too late to go back. 

While this campaign is directed at all drivers, it targets in particular men between the ages of 25 and 44. The goal is to encourage them to slow down and reduce the risk of accidents.

Useful information

5 km/h slower can make a big difference!

According to some studies, reducing the average traffic speed by 5 km/h would decrease the number of accidents by 15% per year. 

TV Commercial

Commercial broadcast on French-language television and posted online from June 6 to July 3, 2016.

Radio Ad

Ad airing on English-language radio stations from June 6 to 26, 2016.

Emma

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Internet Ad and Facebook Posts

An Internet ad and messages posted on Facebook from June 6 to July 3, 2016.

By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.

The videos and radio ads on this page are provided for consultation purposes only.