Awareness Campaigns

2016 Road Work Zones Campaign

“Foot off the gas, eyes on the road.”

For the second year in a row, the SAAQ’s awareness campaign aims to improve safety in or near road work zones. The campaign is directed at all drivers and seeks to make road work zones as safe as possible, for both road users and workers.

Useful information

Nearly 80% of road accidents resulting in injury are caused by drivers’ behaviour. Hence the importance of respecting the orange work site signs, especially the posted speed limit. To properly reflect the danger that speeding in a road work zone represents, fines are doubled for this offence.

Radio ads

Ads airing on French-language radio from June 27 to July 17, 2016

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Inattention (Distraction)

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Vitesse (Speed)

Internet ads and Facebook posts

Internet ads and messages posted on Facebook from June 27 to July 17, 2016

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