The 2016 campaign—“Let’s Share the Road”—aims to raise awareness among road users of the importance of sharing the road. Whether we are cyclists, pedestrians, motorcyclists, car drivers or heavy vehicle drivers, we all have to show courtesy on the road.
Commercials broadcast on French-language television and posted online from May 16 to June 5 and October 17 to November 6, 2016
A bagpipe player and fisherman share a rowboat; it’s easier to share the road.
A woman shares a waterbed with her nephews; it’s easier to share the road.
Two teammates share a baseball glove; it’s easier to share the road.
A woman shares a raclette with a bear; it’s nicer to share the road.
A man shares his bath with a sumo wrestler; it’s more complicated than sharing the road.
Two friends share contact lenses; it’s harder than sharing the road.
Ads airing on French-language and English-language radio stations from May 16 to June 5, 2016
The videos and radio ads on this page are provided for consultation purposes only.