It's alright to say whatever it takes to convince a driver to slow down. No matter how it's said, it's always better to speak up than to stay quiet. This is the message conveyed by the SAAQ in its 2015 speeding awareness campaign.
The 2015 campaign – “Slow down! Speak up!” – targeted mainly drivers and passengers aged 16 to 24. The goal was to encourage passengers to express themselves and drivers to slow down.
Banners posted on approximately 50 Web sites from May 11 to June 7, 2015
Campagne de sensibilisation sur la vitesse au volant pour les 16 à 24 ans (Speeding awareness campaign for young people aged 16 to 24 – in French only)
The videos and radio ads on this page are provided for consultation purposes only.