Awareness Campaigns

2015 Road Work Zones Campaign

“Foot off the gas, eyes on the road.”

In road work zones, reduce your speed, watch out for workers and do not tailgate. Following these rules helps ensure your own safety and the safety of others. This was the message conveyed by the SAAQ in its campaign to raise awareness regarding road safety in road work zones.

The SAAQ's 2015 campaign – “Foot off the gas, eyes on the road” – targeted drivers, and aimed to make road work zones as safe as possible, both for road users and workers.

To find out more, visit the Orange Work Zone microsite.

Radio Ads

Ads broadcast on about 20 French-language radio stations from June 15 to July 12, 2015

Signs

Messages displayed on about 10 roadside billboards from June 15 to July 12, 2015

Message displayed on roadside billboards that reads «Chantiers routiers. Levez le pied»

Message displayed on roadside billboards that reads «Chantiers routiers. Ouvrez l'œil»

Web Banner

Banners posted on about 10 Web sites from June 15 to July 12, 2015

Animated Web banner that reads «Chantiers routiers. Levez le pied»

Animated Web banner that reads «Chantiers routiers. Ouvrez l'œil»

Press release

Campagne de sensibilisation sur la sécurité routière dans les zones de chantiers « LEVEZ LE PIED, OUVREZ L'ŒIL » (in French only)

The videos and radio ads on this page are provided for consultation purposes only.

Last update: April 11, 2017