Organized in partnership with the Bus Carriers Federation, the 27th school bus transportation safety campaign ran from February 2 to 13, 2015 on the theme “Do You See Me?”
The campaign targeted two groups:
The slogan “Do you see me?” was a reminder to road users of the importance of obeying road signs and traffic signals and to watch out for school buses which make many stops along their route.
This slogan was also a message to school children to make sure drivers see them at all times, especially when crossing the road and getting on or getting off a school bus.
Every teacher received the new edition of the second book in the Bubusse series, entitled Sam and Bloop Go to the Theatre, an activity sheet and a poster for classroom activities.
The mastuvu.info microsite (in French only), an information sheet, TV, radio and Internet ads, pins and posters were also made available to promote the campaign.