Awareness Campaigns

2014 Speeding Campaign

“Sometimes you don't have the choice to speak.”

To raise awareness among drivers and passengers about the dangers of speeding, the 2014 campaign – “Sometimes you don't have the choice to speak” – encouraged passengers to speak up whenever they are uncomfortable with a driver's speed and convince him or her to slow down.

TV commercial

A 30-second commercial broadcast on French-language television from April 14 to May 11, 2014

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Mimes

The scene depicts four mime artists inside a moving vehicle. One of the passengers seems concerned about the driver’s speed. But will he dare break the silence he holds so dear?

Transcript :

Radio ads

Two 30-second ads aired on English-language radio from April 14 to May 4, 2014

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Friends

Web banner

Banner posted on French-language Web sites for the general public from April 14 to May 11, 2014

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Ralentir. Comment le dire?