Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. The 2014 campaign – on the theme “Buckle Up. Stay Alive” – mainly targeted men aged 16 to 34.
Ads aired on French- and English-language radio from May 19 to June 8, 2014
Campagne de sensibilisation sur la ceinture de sécurité « Attachez votre ceinture. Continuez votre vie. » (in French only)
Banner posted on some 20 Web sites from November 3 to 30, 2014
The videos and radio ads on this page are provided for consultation purposes only.