Awareness Campaigns

2014 Seat Belt Campaign

“Buckle Up. Stay Alive.”

Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. The 2014 campaign – on the theme “Buckle Up. Stay Alive” – mainly targeted men aged 16 to 34.

Radio ads

Ads aired on French- and English-language radio from May 19 to June 8, 2014

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Transcript : Cœur

Cœur

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Transcript : Blind

Blind

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Transcript : Sœur

Sœur

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Transcript : Sister

Sister

Press release

Campagne de sensibilisation sur la ceinture de sécurité « Attachez votre ceinture. Continuez votre vie. » (in French only)

“Buckle Up, Even at Night.”

Web banner

Banner posted on some 20 Web sites from November 3 to 30, 2014

French-language Web banner entitled «Seul témoin encore vivant» from the seat belt campaign

The videos and radio ads on this page are provided for consultation purposes only.