Awareness Campaigns

2014 Seat Belt Campaign

“Buckle Up. Stay Alive.”

Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. The 2014 campaign – on the theme “Buckle Up. Stay Alive” – mainly targeted men aged 16 to 34.

Radio ads

Ads aired on French- and English-language radio from May 19 to June 8, 2014

By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.

Press release

Campagne de sensibilisation sur la ceinture de sécurité « Attachez votre ceinture. Continuez votre vie. » (in French only)

“Buckle Up, Even at Night.”

Web banner

Banner posted on some 20 Web sites from November 3 to 30, 2014

French-language Web banner entitled «Seul témoin encore vivant» from the seat belt campaign

The videos and radio ads on this page are provided for consultation purposes only.

Last update: February 28, 2017