Awareness Campaigns

2014 Fatigue Campaign

“The only way to prevent fatigue is to stop.”

In 2014, the campaign on the dangers of driver fatigue warned drivers about the ineffective strategies often used to combat fatigue.

Drinking coffee, opening the window, listening to loud music are all ineffective ways of fighting driver fatigue.

Useful information

Driver fatigue is a causal factor in 21% of fatal accidents and must not be taken lightly.

Tv commercials

Commercials broadcast on French-language television and posted online from July 7 to August 3, 2014

By clicking on the video, you will change the context of this page.

Groupe rock

The scene shows the family of a male driver – in a funeral home. The message illustrates the dramatic consequences of using ineffective strategies, such as listening to loud music, to fight driver fatigue.

Transcript :

By clicking on the video, you will change the context of this page.

Fille au café

The scene shows the family of a female driver – in a cemetery. The message illustrates the dramatic consequences of using ineffective strategies, such as drinking coffee, to fight driver fatigue.

Transcript :

Radio ads

Ads aired on French- and English-language radio from July 14 to August 3, 2014

By clicking on the video, you will change the context of this page.

Open Window

By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.

Print ads

Billboard

The videos and radio ads on this page are provided for consultation purposes only.