With the slogan “All drugs can be detected. If you take drugs, don't drive”, the 2014 campaign mainly targeted drivers aged 16 to 24.
The campaign reminded them that police officers are now trained and equipped to detect all drugs and to arrest drivers under the influence of drugs.
Drug-impaired driving is a criminal offence. The penalties are the same as for drinking and driving: a fine, driver's licence revocation, a criminal record and a prison sentence.
French-language video clip posted online from September 29 to October 26, 2014
The scene depicts a driver and a passenger who have taken drugs. They realize that, although their excuses may sound credible to a mother, a police officer is less likely to believe them.
French-language banner posted online from September 29 to October 26, 2014
Cannabis, ecstasy, cocaine, speed… Police officers have the training and techniques to detect all drugs.
The videos and radio ads on this page are provided for consultation purposes only.
