In 2014, with the slogan “Do You See Me?”, the awareness campaign encouraged children and motorists to exercise extra caution around school buses.
Conducted in partnership with the Association du transport écolier du Québec (ATEQ), the 26th edition of the school bus transportation safety campaign targeted:
Every teacher received:
Every student received an information leaflet (PDF, 281.7 ko) for their parents.
The campaign also featured radio and Internet ads, campaign pins, posters and the M'as-tu vu? Web site (in French only).