Awareness Campaigns

2014 Child Safety Campaign

“Do You See Me?”

«Do you see me?» poster from the school bus transportation safety campaign 2014

In 2014, with the slogan “Do You See Me?”, the awareness campaign encouraged children and motorists to exercise extra caution around school buses.

Conducted in partnership with the Association du transport écolier du Québec (ATEQ), the 26th edition of the school bus transportation safety campaign targeted:

  • children between the ages of 5 and 12
  • road users

Instructional material for parents and teachers

Every teacher received:

Every student received an information leaflet (PDF, 282 KB)This file does not meet Web accessibility standards. for their parents.

The campaign also featured radio and Internet ads, campaign pins, posters and the M'as-tu vu? Web site (in French only).