Awareness Campaigns

2014 Cell Phone and Texting Campaign

“Don't Risk Your Life for a Trivial Message.”

At the wheel, no message is urgent enough to justify putting one's life in danger. The 2014 campaign – “Don't Risk Your Life for a Trivial Message” – included several awareness-raising tools to bolster the impact of the TV and radio ads.

TV commercial

Commercial broadcast on French-language television and posted online from September 8 to October 5, 2014

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Ne risquez pas votre vie pour un message banal

A series of scenes depict the adventures of a messenger bringing an important message to his general during a war in the 19th century.

Transcript : Ne risquez pas votre vie pour un message banal

Radio ads

Ads aired on French- and English-language radio from September 8 to October 5, 2014

By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.

Static window cling

Motorists were invited to take part in the movement to deter texting and driving by applying a static window cling on the rear window of their vehicles. The window cling was available at service centres, from some partners and at Familiprix branches.

No texto

Mobile application

Introduced as part of the 2012 campaign, the Focus Mode Android application blocks incoming calls and text messages. It can be downloaded free of charge from Google Play.