At the wheel, no message is urgent enough to justify putting one's life in danger. The 2014 campaign – “Don't Risk Your Life for a Trivial Message” – included several awareness-raising tools to bolster the impact of the TV and radio ads.
Commercial broadcast on French-language television and posted online from September 8 to October 5, 2014
Ads aired on French- and English-language radio from September 8 to October 5, 2014
Motorists were invited to take part in the movement to deter texting and driving by applying a static window cling on the rear window of their vehicles. The window cling was available at service centres, from some partners and at Familiprix branches.
Introduced as part of the 2012 campaign, the Focus Mode Android application blocks incoming calls and text messages. It can be downloaded free of charge from Google Play.