Des fantômes pour sensibiliser
(Ghosts to raise awareness – in French)
In 2013, the Young Drivers campaign was taken to Québec’s cégeps with Victims of Silence, a bold awareness-raising campaign on speeding, texting at the wheel and drinking and driving.
Victims of silence involved:
3 “ghosts” filmed in 3D
over 20 French-language cégeps across Québec
reaching out to hundreds of young people
A 3D screen was hidden behind a mirror in cégep washrooms. When the presence of a person was detected, the mirror displayed the ghost of a young person who talked about being killed in an accident.
The goal of this campaign was to encourage young people aged 16-24 to speak up when they feel that a driver is endangering their lives.
The videos and radio ads on this page are provided for consultation purposes only.