Awareness Campaigns

2013 Young Drivers Campaign – Don’t End Your Life Before it Starts

“Commence pas ta vie par la fin” (Don’t End Your Life Before it Starts – in French only)

The 2013 campaign targeting young drivers aged 16 to 24 featured short video clips presented by Dr. Jean-François Chicoine, hard-hitting testimonials and powerful short films.

A lively and creative contest

The 2nd "Commence pas ta vie par la fin" contest (in French only) invited college students to create their own road safety video clips. These clips are available on the SAAQ’s YouTube channel.

In cooperation with the Réseau intercollégial des activités socioculturelles du Québec, the SAAQ awarded a total of $5,000 in prizes to winning contestants.

Video clips

Video clips posted online in June 2013