Awareness Campaigns

2013 Speeding Campaign

“If They Speed Up, Speak Up.”

Speeding is one of the two leading causes of accidents on our roads.

To raise public awareness about the dangers of speeding, the 2013 campaign – “If They Speed Up, Speak Up” – introduced two new messages targeting both drivers and passengers. More specifically, the messages encouraged passengers to speak up whenever they are uncomfortable with a driver's speed and convince him or her to slow down.

TV commercial

Commercial broadcast on French-language television from May 13 to June 9, 2013

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Silences

The scene depicts a passenger visibly concerned about the driver’s speed. The passenger wants to say something, but holds back. His silence has serious consequences for both him and those around him.

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