Speeding is one of the two leading causes of accidents on our roads.
To raise public awareness about the dangers of speeding, the 2013 campaign – “If They Speed Up, Speak Up” – introduced two new messages targeting both drivers and passengers. More specifically, the messages encouraged passengers to speak up whenever they are uncomfortable with a driver's speed and convince him or her to slow down.
Commercial broadcast on French-language television from May 13 to June 9, 2013
Ads aired on French- and English-language radio from May 13 to June 2, 2013
Interactive banners posted on general public Web sites from May 13 to June 9, 2013
The videos and radio ads on this page are provided for consultation purposes only.