In 2013, the seat belt awareness campaign featured posters put up in bars and restaurants as well as cégeps and universities across Québec. A thematic Web page entitled Buckle Up, Even at Night was also launched online.
The campaign mainly targeted men aged 16 to 49.
According to a study conducted by the SAAQ in 2010, the rate of seat belt use decreases between 8:00 p.m. and 4:00 a.m.
French-language poster put up in bars, restaurants, cégeps and universities across Québec from November 4 to December 1, 2013