Awareness Campaigns

2013 Seat Belt Campaign

“Buckle Up. Even at Night.”

In 2013, the seat belt awareness campaign featured posters put up in bars and restaurants as well as cégeps and universities across Québec. A thematic Web page entitled Buckle Up, Even at Night was also launched online.

The campaign mainly targeted men aged 16 to 49.

Useful information

Information

According to a study conducted by the SAAQ in 2010, the rate of seat belt use decreases between 8:00 p.m. and 4:00 a.m.

Poster

French-language poster put up in bars, restaurants, cégeps and universities across Québec from November 4 to December 1, 2013