Awareness Campaigns

2013 Fatigue Campaign

Fatigue at the wheel. The third leading cause of death on our roads.

“The road is no place for dreams” was the theme of the 2013 campaign, which showed the dramatic consequences of driver fatigue.

The campaign was carried out in the summer, because it is the season of long drives that result in fatigue and drowsiness on the road.

Tv commercials

Commercial broadcast on French-language television and posted online from July 8 to August 18, 2013

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La différence entre un mauvais rêve et la réalité, c’est l’endroit où on s’endort

The message draws a parallel between dreams and reality to make motorists aware of the dangers of driving while tired.

Transcript :

Radio ads

Ads aired on French- and English-language radio from July 22 to August 18, 2013

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Le château

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The Castle

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La plage

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The Beach

Poster

French-language poster put up in restaurants located near highway exits, from July 8 to August 18, 2013

French-language poster that reads «La route n'est pas une place pour rêver.»

The videos and radio ads on this page are provided for consultation purposes only.