The purpose of the 2013 campaign – on the theme “If You Drink, Don't Drive” – was to raise driver awareness of the consequences of drinking and driving. The campaign provided a graphic portrayal of what happens after an arrest or an accident caused by alcohol.
The campaign also included a drugs and driving component.
Commercials broadcast on French-language television from June 10 to July 7, 2013
A woman leaves a bar and walks into the parking lot. An operating room appears instead of her vehicle.
A man walks into a parking lot after an evening out with friends. A courtroom appears instead of his vehicle.
Ads aired on French- and English-language radio from June 10 to 30, 2013
Interactive banner posted on the Internet from June 10 to July 21, 2013
Shake
The videos and radio ads on this page are provided for consultation purposes only.
