From February 4 to 15, 2013, the 25th edition of the school bus transportation safety campaign, conducted in partnership with the Association du transport écolier du Québec (ATEQ), targeted children between the ages of 5 and 12 and all road users.
The slogan “Do you see me?” reminded school children of the importance of being seen by drivers and drivers to watch out for school buses that make many stops along their route.
Every teacher received a storybook entitled Sam and Bloop Celebrate, an instructional information sheet and a poster for classroom activities. Every student received an information leaflet for their parents.
The campaign also featured radio ads, posters and campaign pins.