Awareness Campaigns

2013 Cell Phone and Texting Campaign

“Get them used to waiting for your reply”

“Get them used to waiting for your reply. It won't kill you” was the theme of the 2013 cell phone and texting campaign.

Focus Mode mobile application

Launched as part of the 2012 campaign, the Focus Mode application for Android devices blocks incoming calls and text messages. It can be downloaded free of charge from Google Play.

Useful information

Information

According to a study conducted by CAA-Québec in 2013, sending text messages while driving is the main road safety concern among Canadians.

TV commercials

Commercials broadcast on French-language television and posted online from October 7 to November 3, 2013

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Gymnase (Gymnasium)

In a gymnasium, a young woman asks her friend if she was planning on going to a party that evening. Her friend waited a few moments before replying.

Transcript : Gymnase (Gymnasium)

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Bureau

A man asks a colleague if he is coming to a presentation. The colleague waits a few moments before replying.

Transcript : Bureau

Radio ad

Ad aired on English-language radio from October 7 to 27, 2013

Web banner

French-language mobile Web banner posted from October 7 to 27, 2013

Mobile banner that reads «Are you tempted to text behind the wheel? Download the Focus Mode application»

Mobile App

French-language mobile Web banner posted from October 7 to 27, 2013

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Application Mode conduite (Focus Mode application – in French)

The videos and radio ads on this page are provided for consultation purposes only.