Awareness Campaigns

2012 Motorcyclists Campaign

“Motorcyclists, Watch Out at Intersections!”

Motorcyclists are more vulnerable road users; they have little protection and they are sometimes difficult to see.

To encourage motorcyclists and motorists to be vigilant as they approach an intersection, the 2012 campaign featured a 30-second TV commercial.

Useful information

Nearly 40% of fatal collisions involving a motorcycle and an automobile occur at intersections, where motorists making a left turn cut off motorcyclists travelling toward their right side because they either saw them too late or not at all.

TV commercial

Commercial broadcast on French-language television from April 16 to May 6, 2012

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Motocyclistes, attention aux intersections! (Motorcyclists, watch out at intersections!)

The scene depicts a motorist making a left turn at an intersection. Two scenarios are shown. The first shows an accident occurring, whereas the second shows an accident that is avoided.

“On a Motorcycle, Wear the Right Gear!”

The campaign also provided motorcyclists and moped operators with information on various gear options for better protection.

Web banner

Interactive Web banner posted from April 16 to May 27, 2012 on motorcycle-related Web sites (in French)

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En moto, portez les bons vêtements (On a motorcycle, wear the right gear.)

Print ad

Ad published in Le guide de la moto 2012, Sports motorisés magazine and Moto Journal

French-language print ad entitled « Êtes-vous bien protégé pour vous frotter à la route? Porter des vêtements spécialement conçus pour la moto pourrait sauver votre peau. »

The videos and radio ads on this page are provided for consultation purposes only.