Awareness Campaigns

2012 Drinking and Driving Campaign

"Losing Your Licence Because of Drinking and Driving Is Nothing to Be Proud Of"

The 2012 drinking and driving campaign aimed at raising public awareness of the legal consequences of impaired driving and helping the public dissociate drinking from driving.

Useful information

Most accidents related to alcohol-impaired driving are caused by drivers who are first-time offenders.

TV commercial

Commercial broadcast on French-language television and posted on the Internet from June 4 to July 1, 2012

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Hymne à la honte

Each driver blowing into the breathalyzer produces a musical note composing the "Anthem of Shame."

Transcript : Hymne à la honte

Radio ads

Messages aired on French- and English-language radio from June 4 to 24, 2012

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Soccer

(French version)

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By clicking on the video, you will change the context of this page.
By clicking on the video, you will change the context of this page.

Web banner

Banner posted on the Internet and in certain public locations in Québec and Montréal

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Banner

The videos and radio ads on this page are provided for consultation purposes only.