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“Good conduct is part of good driving.” The slogan for the SAAQ's 2012 radio campaign promoted courteous and respectful conduct on the part of motorists.
The theme of the 2012 radio campaign – on the theme “Good conduct is part of good driving” – highlighted the ridiculousness of motorists behaving impatiently and without regard for other road users.
From May 7 to 13, 2012, we participated in Courtesy Week in partnership with the Sûreté du Québec, the Service de police de la Ville de Montréal, the Association des directeurs de police du Québec and Contrôle routier Québec.
Broadcast on French-language radio stations from May 3 to 13 and from August 27 to September 16, 2012
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