Awareness Campaigns

2011 Speeding Campaign

“Speeding Is Expensive”

Speeding is one of the two leading causes of accidents on our roads.

To raise public awareness about the consequences of speeding, the 2011 campaign – “Speeding Is Expensive” – broadcast two French-language messages and both a French- and an English-language radio ad.

The information can be summed up as follows: A speeding offence is expensive, an excessive speeding offence is really expensive, and a second excessive speeding offence is extremely expensive!

TV commercial

Commercial broadcast on French-language television from May 9 to June 5, 2011

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Radio ads

Ads aired on French- and English-language radio from May 9 to June 5, 2011

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Interception (in French)

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Interception (in English)

Internet ad

French-language ad posted online on May 9, 2011

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Impensable (Unthinkable)

Transcript :

The videos and radio ads on this page are provided for consultation purposes only.

Last update: March  2, 2017