Speeding is one of the two leading causes of accidents on our roads.
To raise public awareness about the consequences of speeding, the 2011 campaign – “Speeding Is Expensive” – broadcast two French-language messages and both a French- and an English-language radio ad.
The information can be summed up as follows: A speeding offence is expensive, an excessive speeding offence is really expensive, and a second excessive speeding offence is extremely expensive!
Commercial broadcast on French-language television from May 9 to June 5, 2011
Ads aired on French- and English-language radio from May 9 to June 5, 2011
French-language ad posted online on May 9, 2011
The videos and radio ads on this page are provided for consultation purposes only.