In 2011, the first driver fatigue awareness campaign – “Don't wait until you're dead from fatigue... Stop!” – helped drivers recognize the first signs of fatigue and encouraged them to pull over to a safe place.
The campaign was carried out during the summer, because it is the season of long drives that result in fatigue and drowsiness on the road.
French-language posters put up in restaurants located near certain highway exits from June 20 to September 11, 2011
Billboard put up along highways from June 20 to September 11, 2011
