Awareness Campaigns

2011 Fatigue Campaign

“Don't wait until you're dead from fatigue... Stop!”

In 2011, the first driver fatigue awareness campaign – “Don't wait until you're dead from fatigue... Stop!” – helped drivers recognize the first signs of fatigue and encouraged them to pull over to a safe place.

The campaign was carried out during the summer, because it is the season of long drives that result in fatigue and drowsiness on the road.

Poster

French-language posters put up in restaurants located near certain highway exits from June 20 to September 11, 2011

French-language poster that reads «Mort de fatigue. Ne laissez pas la fatigue vous conduire à votre dernier repos.»

Billboard

Billboard put up along highways from June 20 to September 11, 2011

Don't wait until you're dead from fatigue… Stop!