Awareness Campaigns

2011 Drinking and Driving Campaign

If You Drink, You Can't Drive

The 2011 drinking and driving campaign introduced two television commercials and a radio ad that showed that friends can play an important role in preventing a person from driving while impaired.

A poster campaign in bars also promoted the Bar Code application, which raises awareness among young people about the dangers of drinking and driving.

TV commercials

Commercials broadcast on French-language television and posted online from June 22 to July 17, 2011

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Un conducteur désigné, on aime ça

Four friends are leaving a bar. Three of them exclaim their love of the fourth person, who is the designated driver.

Transcript : Un conducteur désigné, on aime ça

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On se lâchera jamais

Two friends in a bar decide together not to drive that evening.

Transcript : On se lâchera jamais

Radio ad

Ad aired on English-language radio from June 22 to July 24, 2011

The videos and radio ads on this page are provided for consultation purposes only.