Awareness Campaigns

2011 Courtesy and Sharing the Road Campaign

“Courtesy begins with obeying the Highway Safety Code”

Lack of courtesy on the road is an important problem in Québec. In 2011, the SAAQ continued its work to raise awareness among motorists by urging them to obey the Highway Safety Code… and respect others.

The 2011 campaign – on the theme “Courtesy begins with obeying the Highway Safety Code” –highlighted ways you can better share the road with others.

Courtesy Week

From May 9 to 15, 2011, we participated in Courtesy Week in partnership with the Sûreté du Québec, the Service de police de la Ville de Montréal, the Association des directeurs de police du Québec and Contrôle routier Québec.

TV commercial

Broadcast on French-language television from May 2 to 22, 2011

The videos and radio ads on this page are provided for consultation purposes only.