Awareness Campaigns

2011 Cell Phone and Texting Campaign

The SAAQ's 2011 campaign featured two slogans to deter the growing use of cell phones and texting at the wheel.

“Your smart phone isn't smart enough to drive.”

The TV campaign was broadcast on the French-language networks and targeted all drivers.

TV commercial

Commercial broadcast on French-language television from March 21 to April 17, 2011 and September 19 to October 16, 2011

“If you're there, you're not really there – behind the wheel.”

The Internet campaign featured a video clip posted on Web sites popular with drivers aged 16-24.

Internet ad

French-language video clip posted on Web sites popular with drivers aged 16-24 from April 4 to May 1, 2011 and September 19 to October 16, 2011

The videos and radio ads on this page are provided for consultation purposes only.