Awareness Campaigns

2010 Pedestrians Campaign

Drivers, obey signs and signals. Pedestrians, for your own protection, make sure you have been seen and cross at intersections only.

Negligence, inattention and distraction are the main causes of accidents involving drivers and pedestrians.

The purpose of the 2010 campaign – on the theme “Drivers, obey signs and signals. Pedestrians, for your own protection, make sure you have been seen and cross at intersections only” – was to promote pedestrian safety.

Year after year, there are more pedestrian accident victims during the fall (October, November and December) than at other times of the year, namely because:

  • it gets dark earlier
  • rain and drizzle make pedestrians cross anywhere they can to get where they are going more quickly

During Pedestrian Month (October), the campaign encouraged drivers to obey road signs and signals. It also asked pedestrians to make sure they have been seen by drivers, to obey road signs and signals and to cross at intersections.

Useful information

Nearly 80% of those accidents happen at intersections or between two intersections.

TV commercial

Commercial broadcast on the main French-language television networks in Québec from October 4 to 31, 2010

By clicking on the video, you will change the context of this page.

Drivers, obey signs and signals. Pedestrians, for your own protection, make sure you have been seen and cross at intersections only.

The scene depicts a pedestrian who makes sure to be seen by a motorist while crossing at an intersection.

Transcript :

Radio ads

Ads aired on English-language radio stations in Montréal as well as on French-language community stations from October 4 to 31, 2010

By clicking on the video, you will change the context of this page.

Drivers, obey signs and signals. Pedestrians, for your own protection, make sure you have been seen and cross at intersections only

By clicking on the video, you will change the context of this page.

Conducteurs, respectez la signalisation. Piétons, pour votre protection, assurez-vous d’être vus et traversez aux intersections

The videos and radio ads on this page are provided for consultation purposes only.