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At a time when the birth rate is on the rise once again in Québec, the 2010 campaign informed parents of young children about the proper use of child safety seats.
The goal of the campaign – on the theme “Secure Them for Life” – was to increase the rate of properly used seats, which was only 41% at the time, in order to ensure the safety of young passengers. When in doubt, parents were invited to have their child's seat checked by scheduling an appointment with a member of the Network for the Inspection of Child Safety Seats.
Taking the time to properly install your child's seat could save his or her life!
Video clips broadcast on the Quand passe la cigogne TV show on the Canal Vie channel from September 6, 2010 to March 6, 2011 (in French only)