Awareness Campaigns

2010-2011 Seat Belt Campaign

“Ta ceinture attachée : ta vie continue!”

Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. The message of the 2010-2011 campaign – “Ta ceinture attachée : ta vie continue!” – drew a parallel between the click of a seat belt and the sound of a beating heart, reminding everyone that buckling up can save lives.

Radio ad

Ad aired on French-language radio from July 22 to August 14, 2010 and August 22 to September 17, 2011