Day and night, seat belts can save lives. That was the message of the 2009 campaign, which included two radio ads, each specifically adapted to day time and night time broadcasts.
Night time travelling was specifically targeted. An investigation conducted in 2006 revealed that the rate of seat belt use decreases at night.
From 2004 to 2008, 33% of deceased drivers were not wearing their seat belt.
Ads aired on French- and English-language radio from September 14 to October 12, 2009
The videos and radio ads on this page are provided for consultation purposes only.
Last update: February 28, 2017