The purpose of the 2009 campaign – on the theme “Safety Is Everyone's Business” – is to promote the safety of pedestrians and motorists and to make them aware that half of all traffic accidents involving pedestrians occur at intersections.
Throughout Pedestrian Month, that is, from October 1 to 31, pedestrians and motorists are encouraged to make sure they are seen and to obey traffic signs and signals when they encounter each other on the road.
Commercial broadcast on the main French-language television networks in Québec from September 28 to October 25, 2009
The scene depicts a pedestrian who makes sure to be seen by a motorist while crossing at an intersection.
Ad aired on English-language radio in Montréal from September 28 to October 25, 2009
The videos and radio ads on this page are provided for consultation purposes only.
