Awareness Campaigns

2009 Pedestrians Campaign

“Safety Is Everyone's Business”

The purpose of the 2009 campaign – on the theme “Safety Is Everyone's Business” – is to promote the safety of pedestrians and motorists and to make them aware that half of all traffic accidents involving pedestrians occur at intersections.

Throughout Pedestrian Month, that is, from October 1 to 31, pedestrians and motorists are encouraged to make sure they are seen and to obey traffic signs and signals when they encounter each other on the road.

TV commercial

Commercial broadcast on the main French-language television networks in Québec from September 28 to October 25, 2009

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Safety is everyone’s business

The scene depicts a pedestrian who makes sure to be seen by a motorist while crossing at an intersection.

Transcript :

Radio ad

Ad aired on English-language radio in Montréal from September 28 to October 25, 2009

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Safety Is Everyone’s Business

The videos and radio ads on this page are provided for consultation purposes only.