Around the next curve, at an intersection or at an exit, ride smart.
The 2009 campaign featured a 30-second TV commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.
Message diffusé sur tous les grands réseaux francophones du Québec du 30 mars au 20 avril 2009
Message aired on the main English-language radio stations from March 30 to April 20, 2009
Online from March 30 to May 30, 2009
The videos and radio ads on this page are provided for consultation purposes only.
Last update: June 2, 2020