The 2009-2010 campaign – on the theme "How About You? Do You Drive After Having a Few Drinks?" – was intended to remind the public that the majority of convictions for alcohol-impaired driving are the result of a first offence. Impaired driving does not primarily involve repeat offenders.
Commercial broadcast on French-language television from May 25 to June 20, 2009 and May 3 to 31, 2010
Message aired on English-language radio stations from May 25 to June 20, 2009 and May 3 to 31, 2010
The videos and radio ads on this page are provided for consultation purposes only.