Around the next curve, at an intersection or at an exit, ride smart.
The 2008 campaign featured a 30-second TV commercial and a radio ad to encourage motorcyclists and other motorists to be on the lookout for danger on the road.
Commercial broadcast on all major French-language networks in Québec from April 14 to May 11, 2008
Message aired on the main English-language radio stations from April 14 to May 11, 2008
The videos and radio ads on this page are provided for consultation purposes only.