Awareness Campaigns

2007 Drinking and Driving Campaign

"Accidents Hurt... a Lot of People"

The 2007 campaign – on the theme "Accidents Hurt... a Lot of People" – aimed at making the public aware of the impact an accident can have on both victims and their loved ones.

Impaired driving, speeding and the consequences an accident has on a family were the central themes of the campaign.

2007 SAAQ Campaign – Safety and Courtesy on the Road

TV commercials

By clicking on the video, you will change the context of this page.

Les conséquences d’un accident de la route lié à la vitesse

Commercial broadcast on French-language television from April 29 to May 27 2007
A message with an emphasis on speeding was a reminder that sometimes going faster doesn't mean you'll reach your destination sooner...

Transcript : Les conséquences d'un accident de la route lié à la vitesse

By clicking on the video, you will change the context of this page.

Les conséquences d’un accident de la route sur les proches

Commercial

broadcast on French-language television from February 5 to

March 11 2007
Re-enacting a side-on collision that kills the driver of a vehicle, the television commercial realistically conveyed the tragic consequences a road crash can have on victims and their loved ones.

Transcript : Les conséquences d'un accident de la route sur les proches

Radio ad

Message aired on English-language radio from May 28 to June 24, 2007

By clicking on the video, you will change the context of this page.

The consequences of a road accident

Message aired on English-language radio from May 28 to June 24, 2007

Posters

Posters placed in bars and restaurants popular with young people

 Movie theatre slides

Slides shown from May 25 to June 22, 2007

French-language movie theatre slide show that reads: Prends soin de tes amis...

French-language movie theatre slide show that reads: Sur la route aussi. On est tous responsables de notre conduite

The videos and radio ads on this page are provided for consultation purposes only.