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In 2007, the SAAQ marked Road Safety Year with a summer campaign of radio ads to promote safe driving
The theme of the 2007 campaign – “Safety and courtesy on our roads” – was aimed at raising awareness among road users about the importance of exercising caution towards motorcycles on the road, wearing seat belts, road courtesy and vigilance at the wheel.
Comedians François Morency and Scott Faulconbridge each lent their voice for 4 ads broadcast on various French- and English-language radio stations in Québec.
Broadcast on French- and English-language radio stations in summer 2007
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