Awareness Campaigns

2007 Safety and Courtesy on Our Roads Campaign

“Safety and courtesy on our roads”

In 2007, the SAAQ marked Road Safety Year with a summer campaign of radio ads to promote safe driving

The theme of the 2007 campaign – “Safety and courtesy on our roads” – was aimed at raising awareness among road users about the importance of exercising caution towards motorcycles on the road, wearing seat belts, road courtesy and vigilance at the wheel.

Comedians François Morency and Scott Faulconbridge each lent their voice for 4 ads broadcast on various French- and English-language radio stations in Québec.

Radio ads

Broadcast on French- and English-language radio stations in summer 2007

The videos and radio ads on this page are provided for consultation purposes only.