Awareness Campaigns

2006 Speeding Campaign

“On the road... TAKE IT EASY”

In 2006, the speeding campaign focused on the stress and impatience that people experience in everyday life and that often continue after they get behind the wheel. All too often, they affect the way we drive and make us speed.

TV commercials

Commercials broadcast on the main French-language television networks from June 19 to July 9 and August 7 to 27, 2006.

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Sur la route... RALENTISSEZ – Bureau

The commercial depicts a man who is stressed out from work. Stress on the road could lead to an accident and kill someone.

Transcript :

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Sur la route... RALENTISSEZ – Camping

The commercial depicts two women who can’t wait to go camping. Impatience on the road could lead to an accident and injure someone.

Transcript :

Radio ads

Ads aired on French- and English-language radio stations in Québec from July 10 to August 6, 2006

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Sur la route... RALENTISSEZ – Jeudi

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Sur la route... RALENTISSEZ – Vendredi

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Sur la route... RALENTISSEZ – Samedi

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Sur la route... RALENTISSEZ – Vacances

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Slow the drive… STAY ALIVE – Thursday

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Slow the drive… STAY ALIVE – Friday

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Slow the drive… STAY ALIVE – Saturday

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Slow the drive… STAY ALIVE – Vacation

The videos and radio ads on this page are provided for consultation purposes only.