Awareness Campaigns

2003-2004 Speeding Campaign

“Remember, you're not the only one on the road. Think about... SLOWING DOWN”

The purpose of the 2003-2004 campaign – “Remember, you're not the only one on the road. Think about... SLOWING DOWN” was to call upon all drivers to be responsible citizens, since many do not consider speeding to be a problem.

TV commercials

TV commercials broadcast in 2003 and 2004

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Vitesse dans une zone de 50 km/h

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Vitesse dans une zone de 90 km/h

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Speeding in a 50 km/h zone

The commercial shows a man driving slightly over the speed limit who manages to bring his vehicle to a stop at the very last second to avoid hitting a young boy who suddenly emerges in front of his vehicle.

Transcript :

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Speeding in a 90 km/h zone

The commercial shows a man driving well over the speed limit who, after a curve in the road, comes up suddenly behind a truck and can’t bring his vehicle to a stop. To avoid hitting the truck, the driver swerves into the opposite lane and collides with an oncoming vehicle carrying a mother and her daughter.

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Radio ads

Radio ads aired in 2003

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Parce qu'il y a les autres. Pensez-y... Ralentissez

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Remember, you're not the only one on the road. Think about... SLOWING DOWN

The videos and radio ads on this page are provided for consultation purposes only.